Bases for Product differentiation or Services Differention
Briefly describe the bases for the Product differentiation or Services Differentiation?
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The bases for the Product differentiation or Services Differentiation are as follows:
a) Alter the objective properties of the services or products.b) Linking the service and sales function.c) Be the former to introduce the new product.d) Physical position of a firm.e) Mix of services or products sold.d) Competitors linkage.e) Maintain and advance its reputation.f) Customization.g) Sophistication of product.h) Marketing tools employed.
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