Responsibilities and duties of the marketing manager

Question

What are the responsibilities and duties of the marketing manager?

Answer 1

i) Conducting the market research in order to achieve an insight to the market atmosphere, competitors and consumers.

ii) Marketing planning: Mainly based on the goals of the company, deciding the marketing policies.

iii) Personnel management: Supervising the actions of the marketing personnel and viewing to their troubles and grievances and resolving them.