Zowie Productions has no experience and only limited resources to begin exporting. Abbie also wants to maintain control over the production and marketing of its products. You are to prepare a briefing for her in which you do the following:
Explain traditional methods of exporting such as the use of export merchants or export departments.
Explain how Zowie Productions might use the Internet and shipping companies in exporting Legends and Exploits. What export services do shipping companies provide for small firms such as Abbie's?
Recommend which of these makes the most sense for Zowie Productions, and why.