Your Task:
- Choose ONE of the following outlets.
- Nail parlour at Bukit Timah Plaza
- Facial spa at Toa Payoh Central
- Body massage at Bukit Merah
- Hair styling saloon at Boon Lay
- Children enrichment centre at Balestier
Assume you are the new Sales Manager of the outlet you chose.
After examining the financial data, you realize that the outlet has not been doing well since it opened in 2012. You believe that you would be able to turn around the outlet and enable it to make profits. As a first step, you would like to publicise the outlet to the residents in the area. You have decided to write a promotional sales letter to deliver to the homes and apartments in the area. Your letter should be attractive and include details that you think is necessary to boost business and attract more customers. Be creative and apply the principles of AIDA while writing the letter. Ensure that your message adheres to the letter format and is not more than 500 words.