You are a startup business and would like to get into the


Question: You are a startup business and would like to get into the export market. Your company owns the patent for a beauty product that is in high demand. Your problem is that you are small and do not have a lot of cash. Before you jump into the export market, you must develop a strategic plan. What is your plan and, based on that, what would be the most effective method of entering the export market?

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Marketing Management: You are a startup business and would like to get into the
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