Assignment:
Writing the Marketing Research Report
You have designed your research project; collected and prepared your data; and analyzed the results. It is time to communicate your marketing research findings. In order to do so, you must be able to address the following.
- Discuss the relative importance of the marketing research report to other stages in the marketing research process.
- Review the components of the elements of a Marketing Report. Then identify and differentiate the three major sections of a marketing research report.
- Distinguish among the elements of results, conclusions, and recommendations.