Assignment: Marketing Plan Report
Write a 2,500 words report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.
The plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric for specific point assignments)
1. Executive Summary
2. Situation Analysis
o Company analysis
o Customer market analysis
o Competitive market analysis
o External market environment
o SWOT analysis
3. Marketing strategy
1. Target Market
2. Product
3. Place
4. Promotion
5. Price
4. Implementation and control
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.