Background: One of HBC company’s marketing Objective is customer engagement and improve our customer experience so very important to do the event like a fashion show as our experiential marketing strategy to get customer involve in our new season collection and to create personal, memorable, and interactive experiences.
Questions: Write event objectives based on the event of the fashion show as our experiential marketing strategy in Hudson’s bay, and how can increase the awareness of the products to their customer and improve the shopping experiences. What kind of effect of the company by the event?