Assignment: Key Brand Comparison Analysis
Description
Each student will compare and contrast the global branding strategies and local market implementation (in one country of the student's choice) for ONE of the following pairs of brands:
Write an essay about Burberry Vs Patagonia in USA.
Written essay: 1800-2500 words, minimum font size 11.
Demonstration of understanding of the content provided within the BRAND BASIC series of lectures (BBL1, BBL2, BBL3, BBL4, BBL5, BBL6 and BBL7). The ability to transpose this knowledge into your own explanations and brand understanding.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.