In business research we often will need to create measurement instruments for the variable(s) we want to understand. Remember in Week 1 we start our research design process by trying to create a useful definition of a concept or variable we might study. Once we have a workable "operational definition" of all our variables we are ready to create the measurement system we will use.
(A) Discuss the advantages and disadvantages with the following:
Rating and ranking scales
Likert scales
Unidimensional and multidimensional scales
(B) Consider the way you operationalized the variable "binge drinking" in Week 1. Now, using one or more of the scales noted in (1) above, create two questions you might use in a study about binge drinking. Make sure you include the answer scale you would want the participant to use as well.