Write a Marketing Plan for Cooking Oil and Margarine Manufacturing in Australia.
Client Needs and Expectations
A paragraph here of what you think your client's needs and expectations were for this report. This should be reflected in your marketing plan.
Marketing Objectives
Place your objectives here. This is what you are hoping to accomplish through your marketing plan. It should be directly related to your interpretation of the client's needs and expectations.
Environmental analysis
What are the factors that will have an impact on your client's business and the achievement of the stated objectives?
You may wish to provide a brief summary of various macro and micro environmental factors such as:
• Government legislation and regulation
• Demographic factors
• Technology
• Sociocultural factors
• Economic factors
SWOT analysis
Market Segmentation Analysis
Who do you think are the key market segments for your client?
Target Market Analysis
Based on your segmentation analysis, who are the specific target markets that you are hoping to reach with your marketing strategies?
You may wish to include a perceptual map in this section.
Competitor Analysis
Who are your client's main competitors?
Marketing Mix
The following strategies should be congruent with your marketing objectives. It outlines HOW you will achieve them.
Product Strategies
Pricing Strategies
Place Strategies
Promotion Strategies
Physical Evidence Strategies
People Strategies
Process Strategies
Bibliography
Ogutcu, M, Aydeniz, B, & Yilmaz, E 2013, 'COMPARISON OF THE VIRGIN OLIVE OILS OBTAINED FROM DIFFERENT POINTS OF COMMON OIL PRODUCTION SYSTEMS', GIDA / The Journal Of FOOD, 38, 2, pp. 79-85, Academic Search Complete, EBSCOhost, viewed 27 April 2014.