Market research proposal
write a formal market research proposal for costa coffee UK recommending appropriate primary research methodology to satisfy the defined research brief. Research brief: what is the profile of the costa, customer? - what does the costa customer like/dislike about the products and service offered? - why does the customer prefer costa? e.g location.- how frequently does the costa customer visit the store?- in what social context does the costa use their preferred outlet? e.g shopping, socialor business meeting;-what does the costa customer typically purchase(food or drinks)?- what is their average spend?- what coffe related promotional activity has the costa customer noticed in the past three months?