CASE Study
Workout Plus
Workout Plus is a health club that offers a full range of services to its clients. Recently, two other fitness clubs have opened up in town, threatening Workout's solvency. While Workout is tops among serious fitness buffs, it has not attracted a wide spectrum of members. Shannon Biller, owner and manager, has decided it's time for a face lift. She started the process by sponsoring a week-long "ideathon" among club members. Nonmembers who frequented an adjacent grocery store were also canvassed for suggestions. Their comments are provided below, along with the current facility layout.
Current layout:
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Free Weights
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Circuit Training
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Aerobics Room
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Cardio Machines
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