Marketing Project Assignment: Marketing Plan
You are be required to write a comprehensive marketing plan for a small business enterprise. Please review Module 3 for more information. The purpose of this project is to demonstrate the depth of your understanding of this course.
The Marketing Plan should be based on the following structure:
1. Executive Summary
Vision statement
Value proposition
Positioning statement
1. Marketing Situation
Industry analysis (description of your industry)
Identify your customers - ideal clients.
• What is their demographic profile?
• What are their values, interest, choices?
• How do they like to do business (online, face to face, etc.)?
• Where are they located?
• Why would this person buy your product or service?
Competitive analysis (your competition):
• Where are they located?
• How long have they been in business?
• What are their target markets?
• What are the unique selling points?
• What are the strengths and weaknesses?
1. Analyze your business
SWOT
Define your difference: USP - what is your unique selling point?
What is your elevator pitch?
1. What is your customer journey?
AIDA:
Attention
Interest
Desire
Action
Loyalty
1. Action plan;
Marketing budget
Marketing team
Pricing strategy
Public Relations strategy
Social media strategy
Advertising strategy
After-sale strategy
Monitoring and measuring strategy
1. Marketing budget/financials
Sales, expenses, and profit
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.