Assignment: Communicating A Brand
Competency
Outline the relationship between marketing communication and brand development.
Scenario
You are a marketing coordinator for a beverage company. The company is launching a new drink called Viteze. After a meeting with Viteze's brand manager, you now are asked to help generate interest, attention and support throughout the company. This cross-company support for the new brand, Viteze, will be critical to its success. The brand manager asks you to highlight the importance of branding in an internal newsletter article. In particular, you should emphasize the importance of the six elements of branding:
• Target Audience
• Brand Promise
• Brand Perception
• Brand Values
• Brand Voice
• Brand Positioning
Instructions
Compose a short internal newsletter article explaining to non-marketers in the company why the six elements of branding are so important to the brand's success and that of the marketing communications campaign.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.