Importance of Marketable Objectives
The information can be applied to the Introduction portion of the marketing plan for your Final Project. After the strategic plan of your chosen healthcare organization, create a two- to three-page paper in which you discuss the following:
• The key marketing objectives found in your chosen HCO's strategic plan
• Why the objectives fit the role of the health care organization
• What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)
The paper
• Should be five to Six double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center.
• Should include a separate title page with the following:
o Title of paper
o Student's name
o Course name and number
o Instructor's name
o Date submitted
• Should use at least three scholarly sources in addition to the course text.
• Should document all sources in APA style
• Should include a separate references page that is formatted according to APA style