Why has there been an increase in product variety in our


Question: 1. Why has there been an increase in product variety in our economy?

2. How can the modular design concept control production variety and at the same time allow product variety?

3. What is the proper role of the operations function in product design?

4. What form does the product specification take for the following firms: a travel agency, a beer company, and a consulting firm?

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Operation Management: Why has there been an increase in product variety in our
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