Assignment
Text: Marketing Management, 15th edition, by Phillip Kotler and Kevin Lane Keller, Pearson, 2016. ISBN 978-0-13-385646-0
Marketing in Action Case Study: Case studies can be found attached. Brief summary of the case and then answer the following questions: 2-page written case analysis paper (12-point font, double spaced). Just need 3 cited references. Chapter 16 eBay (2nd paper)
1. Why has eBay succeeded as an online auction marketplace while so many others have failed?
2. Evaluate eBay's fee structure. Is it optimal or could it be improved? Why? How?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.