Today, a business has many ways to find their audience and gather so much more information than was ever before thought possible. However, I meet many small business clients for my marketing consulting business who tell me that "Adwords doesn't work" after spending a lot of money on campaigns with poor results. Why do you think that there is such a disconnect when Google gives you so much free information to help you create and monitor your campaign to achieve success? Are there 'human' issues that prevent people from fully using Adwords to its full potential? How can you avoid those yourself?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.