Assignment:
Business Letter In this Assignment, you will prepare a business letter to share your advice to a client. You will explain complex financial data and discuss the cause and effect of select accounting transactions has on cash balances.
This Assignment will assess your knowledge based on the following outcome: GEL-1.1: Demonstrate college-level communication through the composition of original materials in Standard American English. Read the following scenario: The Chief Financial Officer (CFO) of a company is asking for your advice. The CFO explains sales are increasing but there is a constant matter of not having enough cash to meet payroll or pay vendors within 30 days.
Prepare a business letter to the CFO to explain,
1. Why cash can go down even when sales are up; refer to "receivables."
2. Which three accounts should the CFO review each day and why? Focus on short-term balance sheet accounts, i.e., "receivables and payables." The following is a general structure for informational business letters; however, this is not a template, and modifications may be necessary for composing this type of letter. An example is included at the end of this list.
• Letterhead. Most companies have stationary that has the company logo and contact information at the top. Generally, readers expect to see business letters on letterhead because it adds to the company's credibility; so if this is available, it is advisable to use it for all business correspondence to outside customers or clients. It is generally not needed for internal letters or memos.
• Opening information. This includes a date and the name and address of the customer.
• Introductory paragraph. For an informational business letter, the introduction can go several ways. It can introduce the product or service or it can establish a problem for which the reader will want to know a solution.
• Body paragraphs. Body paragraphs will follow the lead made in the introduction. This is where you give details about the product or service and explain how it will solve a problem you think the reader faces.
Assignment:
Marketing Strategy Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers.
• Develop a marketing strategy for your packaged ice that includes a market penetration strategy, market development strategy, and the value proposition. Provide a 2-3 page (APA formatted and citation styled) marketing strategy plan paper with at least three supporting scholarly references (no use of Wikipedia) that address this Assignment. You should include at least one illustration which can be included in the body of your paper or in an appendix. Assignment Checklist:
• Write your original response in Standard American English, paying special attention to grammar, style, and mechanics.
• Respond to the Assignment criteria in a thorough manner, by addressing the specific objectives listed in the grading rubric.
• Ensure that your viewpoint and purpose are clearly stated.
• Demonstrate logical and appropriate transitions from one idea to another.
• Your paper should be highly organized, logical, and focused. NOTE: Your paper should be in APA format and citation style. You must include a title and reference page in addition to the 2-3 pages of your marketing strategy paper.