Assignment:
A. Why are we advertising?
We are advertising the variation in TOMs. Many consumers lack the knowledge of products TOMs offers its consumers.
B. Who are we talking to?
They are targeting men and women from the ages 19-24
1. Facts about them
Trends setters, socially aware, and ready to join a cause
2. Their attitudes and how they currently view the brand
They see TOMs as a brand that is sincere and stands by a strong cause.
C. What is the single most compelling idea we need to communicate to them?
Variety
D. Why should they believe this?
E. Desired brand personality/tone?
Honest, sincere, heart warming
Attachment:- ADVERTISING PLAN.rar