Discussion questions:
Why are there still poor people in America half a century
Visit the website of any national or international retail company of your choice and discuss the marketing communications, selling strategies, and relationship marketing that you have observed during your review of the web site. Based on the website you visited and your other experiences with this company, discuss the IMC program being used.
List the website you visited. Do you feel it is effective? Why? How would you change the website in order to increase its effectiveness? How will the review and assessment of this site will affect the promotional communication programs of your product/service?
Discussion 1 Why are there still poor people in America half a century after the implementation of a system of social welfare programs that were designed to end poverty?
Discussion 2 How much faith do you have that social security and Medicare will be there when it's your turn to collect? Explain.