This project is intended to provide current material for class discussion and review. This material must relate to your Course Project subject. (My Project is on Bricks and Clicks on Mexico.)
The project may draw on items from the online environment-newspapers, magazines, and websites-to provide current (i.e., within the last year) These items should be accompanied by a one- to two-page report. Be sure to use specific course concepts:
Competitive Advantage-Porter's Generic Strategies, The Experience Curve, Life Cycle Stages, Vertical Integration, and Portfolio Management and the BCG Matrix. Be sure you include the news article or a summary, as well as the one- to two-page report using bullet points that fully addresses the following points in this order.
The organization you have chosen for your Course Project by name. Why and how the news material is important and relevant to the course content using specific course concepts citing the name of the concept. What practical managerial implications the material has.