Why a company opts to expand outside its home market


Assignemnt:

1. The reasons why a company opts to expand outside its home market include

  • gaining access to new customers for the company's products/services.
  • spreading its business risk across a wider market base.
  • achieving lower costs and enhancing the company's competitiveness.
  • a desire to capitalize on its core competencies and capabilities.
  • All of these.

2. Which of the following is not an accurate statement as concerns competing in the mark of foreign countries?

  • A multi-country strategy is generally superior to a global strategy.
  • There are country-to-country differences in consumer buying habits and buyer tastes a preference.
  • A company must contend with fluctuating exchange rates and country-to-country variations in host government restrictions and requirements.
  • Product designs suitable for one country are often inappropriate in another.
  • Market growth rates vary from country to country.

3. A U.S. manufacturer that exports goods made at its U.S. plants for shipment to foreign markets

  • is competitively disadvantaged when the U.S. dollar declines in value against the currencies of the countries to which it is exporting.
  • is largely unaffected by fluctuating exchange rates; it would, however, be affected if it plants were in foreign countries.
  •  becomes more competitive in foreign markets when the U.S. dollar gains in value again the currencies of the countries to which it is exporting.
  • becomes more competitive in foreign markets when the U.S. dollar declines in value against the currencies of the countries to which it is exporting.
  • has no interest in whether the dollar grows stronger or weaker versus foreign currency?

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Marketing Management: Why a company opts to expand outside its home market
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