Assignment: BUSINESS PLAN: FASHION DESIGN BOUTIQUE
Section 1: Vision and Opportunity
My mission is to make ladies feel confident in what they are wearing without feeling shy to embrace their beauty.
Goals:
1. Expanding my online business worldwide with presence online
2. Opening a fashion design boutique in The Dubai Mall Fashion Avenue
3. Showcasing in Paris fashion week event
Section 2: Marketing and Implementation
• Research for in job market according to guidelines. I own a fashion design business
• I am creative and passionate about fashion design
• I have a background in fashion design
• I Know the business well
Marketing Positioning Statement
Sentence #1: Value to the Customer
For (employer- company name)
Who (needs what?)
I (you, your name) am a (ZU graduate? Major in?)
That (can provide what benefit?)
Sentence #2 : Uniqueness
Unlike (other candidates)
I(am different because......)
EXAMPLE: Tesla Model S
Positioning Statement: Value to the Customer
For wealthy individuals and car aficionados
Who want an environmentally friendly and high-end car
The Tesla Model S is an electric automobile
That delivers unprecedented performance without damaging the environment.
Differentiation: Uniqueness
Unlike Audi, BMW and Lexus sedans,
Our Product has fantastic mileage, unparalleled performance, and no direct carbon emissions.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Project-Guidelines.rar