Who is the target customer? What is the description of the ideal customer and how close is that description to your target customer?
What is the customer's compelling reason to buy?
Do you have the whole product solution that fulfills this reason to buy? If it is not the whole solution, what is the plan to make it a part of the whole solution?
Who are the key partners who will help you to develop/deliver the whole product solution?
Are you part of the optimum value chain and value-adding distribution scheme?
What is the price of the solution such that a measurable ROI can be realized?
Who, what and where is the competition? How are you going to compete and win?
What is the optimal positioning for the product/service?
What is the next target segment that can/should be addressed?
What are your success metrics over time?