Which of the five strategies for adapting products and


1. Which part of the marketing environment seems to be having the greatest impact on U.S. films abroad?

2. Which of the five strategies for adapting products and promotion for the global market is most relevant to the U.S. film industry?

3. Is the U.S. film industry now dependent upon foreign markets for success? Compare this to other U.S. exports.

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Marketing Management: Which of the five strategies for adapting products and
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