PART - 1
Question 1
Coca-Cola achieved success in the Japanese market primarily by:
Answer
standardization of marketing mix elements.
global localization.
vending machine operations.
selecting market mix options.
homogenization.
Question 2
Slumdog Millionaire, a movie which received several awards and an Oscar in 2009, was filmed on a location in and around:
Answer
London.
San Francisco.
Cancun.
Mumbai.
Moscow.
Question 3
The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:
Answer
Value = Price/Benefits
Value = Benefits/Price
Value = Benefits x Price
Value = Benefits - Price
Value = Benefits + Price
Question 4
That Russia is being transformed by economic change can be witnessed in all of the following observations except:
Answer
affluent Russians can shop at boutiques that offer Versace.
per capita gross national income in Russia is only $9370.
the banking system in Russia is robust.
Russian shoppers spend an estimated $4 billion each year on luxury goods.
the Russian government lifted all currency controls.
Question 5
The greatest percentage of world GDP is in the following income group countries:
Answer
high-income countries.
upper-middle-income countries.
lower-middle-income countries.
low-income countries.
BRIC countries.
Question 6
The member of the Gulf Cooperation Council (GCC) with the largest economy and population size is:
Answer
Bahrain.
Kuwait.
Oman.
Qatar.
Saudi Arabia.
Question 7
In spite of having about 45% of the world's known oil reserves, Saudi Arabia and other Middle Eastern countries post current-account deficits, largely because:
Answer
of poor accounting practices.
of vast economic diversification.
they must import most of the goods and services.
most of the oil is exported.
new businesses are being developed.
Question 8
The original six members of the ASEAN (Association of Southeast Asian Nations) included all of the following countries except:
Answer
Singapore.
Thailand.
India.
Philippines.
Brunei.
Question 9
A characteristic of a low-context culture which is prevalent in United States, Switzerland, and Germany is:
Answer
less information is contained in verbal communication.
major emphasis on a person's values and position in society.
messages are explicit and specific.
a person's word is his or her bond.
negotiations are long and protracted.
Question 10
The cultural environment of a country is best defined by which characteristics?
Answer
standard of living and stage of economic development
production process and standards of measurement
attitudes, beliefs, and values
degree of nationalism and economic community membership
fast food culture and slow food culture
Question 11
Any Western country doing business in Malaysia or the Middle East should have understanding of:
Answer
the French Civil Code.
Anglo-Saxon common law.
Islamic law.
the Uniform Commercial Code.
Roman law and the Napoleonic Code.
Question 12
Located in The Hague, the International Court of Justice (ICJ) is the judicial arm of the:
Answer
United States.
European Union.
United Nations.
Netherlands.
United Kingdom.
Question 13
As part of their alliance relationship, Northwest Airlines and KLM Royal Dutch set air fare prices jointly and coordinate flight schedules. Normally, such behavior would be considered harmful to competition, but the U.S. government has granted the two airlines special exemptions from laws concerning:
Answer
intellectual property.
antitrust.
jurisdiction.
licensing.
Arbitration
Question 14
The decision by Toyota executives to introduce the Sienna minivan in the U.S. market was based on their study of a(n) ________ market.
Answer
existing
latent
parallel
incipient
global
Question 15
The international marketing manager of an office furniture company ordered a research report on global telecommunications equipment sales. The report noted that, in the early 1990s, AT&T was awarded a $4 billion contract to provide communication network products and services in Saudi Arabia. The manager took this as a cue to put Saudi Arabia on her information agenda, reasoning that office furniture sales would increase as the country's telephone system was improved. As described here, the marketing manager is viewing Saudi Arabia as a(n):
Question 16
A(n) ________ is a company's private data network, accessible only by authorized persons inside the organization.
Question 17
The efforts of global companies to reach low-income consumers in emerging markets highlight the importance of skillful global market segmentation and targeting. Market segmentation represents:
Question 18
Some of Body Shop's recent advertising has emphasized the difference between the company's principles and those of "mainstream" cosmetics companies on such issues as animal testing. As described here, Body Shop's ads illustrate positioning by ________.
Answer
competition
niche
quality/price
attribute/benefit
culture
Question 19
The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury brands such as Longines, Blancpain, and Breguet. Which target market strategy does this illustrate?
Answer
standardized global marketing
concentrated global marketing
differentiated global marketing
psychographic global marketing
Question 20
The international standard by which letters of credit (L/Cs) are interpreted is known as the ________ 500.
Answer
UCP
NTR
FSC
NTB
HTS
Question 21
Which of the following completely eliminates the risk of nonpayment by an importer or a bank in an international transaction?
Answer
documentary credit (letter of credit)
documentary collection
cash in advance
sales on open account
draft
Question 22
Which of the following financing methods would be used by an exporter that enjoys good relations with a buyer in a well-established market?
Answer
letter of credit
cash in advance
sales on open account
barter
arrival draft
Question 23
The president of a Mexican company recently remarked, "Business in Mexico is done on a consensus basis, very genteel and sometimes slow by U.S. standards." A few months later, the Mexican company and its U.S. joint venture partner parted company. Judging by the president's remark, one important reason for the "divorce" was:
Question 24
As a general rule, the Chinese government allows foreign companies to participate in its market only if those companies agree to establish operations with local Chinese enterprises. Which market entry mode would be the appropriate choice under these circumstances?
Question 25
Licensing as a market entry mode has several disadvantages and opportunity costs, which do not include:
PART 2
Question 1
________ represent(s) the cumulative added value of a company's investment in the marketing of a brand over time.
Question 2
Maslow's hierarchy is applicable to global marketing because it can help explain how:
Question 3
Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'mM'm Good" slogan. This compelled Campbell's to develop ads featuring a talking soup can known as "Mr. Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences. As described here, which of the following strategies has Campbell's used in Japan?
Question 4
To win a contract to supply the United Kingdom with AWACS military aircraft, Boeing agreed to purchase products from the UK whose value was equivalent to 130% of the contract. This type of pricing arrangement, which is common when the customer is a foreign government and the product has military applications, is known as:
Question 5
Which pricing strategy has the advantage of being simple to calculate but has the disadvantage of ignoring demand and competitive conditions?
Question 6
Joseph Quinlan, chief marketing strategist at Bank of America, estimated that about 25% of U.S. merchandise exports represent shipments by American companies to their foreign affiliates and subsidiaries. This situation underscores the importance of ________ in global marketing.
Question 7
When Wal-Mart Stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Wal-Mart used, management must have viewed Mexico as:
Question 8
Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?
Order processing, warehousing, and inventory management are all functions pertaining to:
Question 10
In advertising, a(n) ________ is an agent who chooses graphics, pictures, type styles, and other visual elements and has general responsibility for the overall look of an advertisement.
Question 11
Japan's Fuji Photo Film asked its advertising agency to develop an advocacy campaign for the United States targeted to appeal both to Wal-Mart and to its customers. This is an example of ________.
Question 12
A ________ company possesses a critical marketing advantage with respect to marketing communications.
Question 13
Traditional support media include:
Question 14
When a company must decide on the composition of its foreign sales force, which alternative is generally the most expensive?
Question 15
Which country or region offers direct marketers the advantage of a well-developed mailing list industry?
Question 16
________ are online retail operations that allow customers to purchase goods and services.
Question 17
________ -commerce is one of the significant marketing opportunities made possible by the digital revolution.
Question 18
"Small markets don't solve the growth needs of large companies" and "markets that don't exist can't be analyzed" are two principles of disruptive innovation. These principles are integral to:
Question 19
In the terminology of the strategic intent framework for competitive advantage, a firm that establishes advantages in a number of different areas has:
Question 20
Germany's Mittelstand companies have been extremely successful pursuing ________.
Question 21
Which of the following generic strategies best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry?
Question 22
In the 1950s, Sony licensed the technology for the transistor from Bell Labs and proceeded to become the world's leading manufacturer of portable radios. Which strategy was Sony using to gain competitive advantage?
Question 23
Which form of organization design is capable of integrating geographic knowledge, product knowledge, functional competencies, and customer knowledge?
Question 24
Marjorie Scardino is chief executive of:
Question 25
Brazilian Carlos Ghosn is chief executive of:
Atlas Copco AB (Sweden).