Assignment
Analysis:
1. Assuming she receives the additional funding, how should Bornstein allocate our budget across the various digital categories? Given that the additional funding requested must be shifted from other marketing spending, where would you propose to cut? Why?
2. What do you make of Sephora's digital and social media efforts as of the fall of 2010? Was it wise to create beauty talk as a separate social platform to Facebook?
3. As Sephora increasingly dabbles with digital marketing and social media, which competitors should the company be most worried about?
4. What metrics do you propose Sapporo direct to use to measure the success of its digital efforts going forward?
What should be the strategic goal of Sephora's digital and social marketing programs? How can Bornstein satisfy the CEO's desire to win in the digital space?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Sephora.rar