Assignment: Healthcare Marketing
1. When establishing the product element of the marketing mix, a company must decide its product mix, product line, and its breadth and depth. Pick a hospital or any health service facility you are working for or you are familiar with (IN MIAMI) and describe the service mix that facility is offering. Based on your experience with that facility, is it possible to modify the product mix by eliminating, adding services? If YES, why? If NO, why?
2. Transparency is a growing factor in health care. You have been hired to consult with a group of cardiologist who have just developed their first website. The practice is located in a medium-size community where there are 3 other cardiology practices. Present the PRO and CONS for them in developing a proactive approach to transparency on their website. Some of the partners in the practice are strongly opposed to providing any metrics on the site.
3. Loyal customers offer multiples benefits to healthcare organization. What are some of these benefits? How can loyalty be measured form a marketing approach? Find ONE example of a loyalty program in healthcare industry, and comment on it. Is there in the program content any room for improvements?
4. Visit the websites of two major healthcare providers, MAYO CLINIC (https://www.mayoclinic.org) and CLEVELAND CLINIC. Which one do you believe does a better job in promoting its services and why? and why is the other website not as good and how could it be improved?
5. At a recent strategic planning retreat of a 40 person multi specialty group, the administrator made a presentation that focused on the coming year's plan to establish the organization's first two primary care satellites, which would be located in the two growing suburbs of the community. These new additions would required the hiring of four family practitioners and other support staff. When the administrator finished her presentation, one of the most senior physicians stood up and said: "This is a foolish expenditure. We are so busy now in this group, we cant even see another patient. Our revenue was up to 14 percent according to the previous financial presentation we heard. There is no reason to change what we are doing. "How might you respond to this physician?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.