Discussions:
our presentation is about coffee shop that we will call it "Nocturnal grounds". My part is about :
Marketing strategy- market segmentation, target market, positioning, marketing mix, 4-P's, product, price, place & promotion. please use the VALS material. consumers are motivated for different reasons about the benefit or value of your product. what will you set your business apart from the competition? how big is the potential market? is the market segmented by pricing, quality, age, income, or product usage?