Assignment: Advertising Paper
Length: 3-4 Pages.
Pick an ad, and think about and discuss what made the advertising agency create such an ad (3-4 pages long; produced in Microsoft Word in Times Romans 11pt type with 1.5 line spacing and 1 inch margins). Reflect on what you have learned from class discussions, lecture slides, videos, and book chapters up to this point. You should do some research using the library (e.g., Mintel, Claritas 360) or online resources (e.g., articles from an industry magazine [Adweek and Advertising Age] or any reputable newspaper, magazine or website), and address the following questions in the 2nd paper:
• What were the key market situations that drove the advertiser to create such an ad?
• What was/were the problem (or problems) that the advertiser wanted to solve?
• Who do you think was the advertiser's primary target audience? Create the target persona that corresponds to the ad.
• What were the advertiser's advertising (communication) objectives?
• What did the advertiser want to say to their target audience (what was the advertiser hoping for their target audience to perceive and think after seeing this ad?)
• Do you think the ad was successful? Evaluate the ad you have chosen.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.