Assignment
Pick one topic.
TOPIC 1: Model of Consumer Behavior
Let's take the Model of Consumer Behavior for a spin. Consider the last time you purchased a nice dinner at an upscale restaurant. What was your choice of restaurant? Go through all the variables outlined in the first two columns of the model, environmental factors, and consumer factors, and identify the factors that influenced your decision. Note how they resulted in your purchase decision. (Hint: You might have to read ahead for more thorough explanations of each factor.)
TOPIC 2: Role of Involvement
As illustrated in Figure 3.2 in the main text, there are six steps in a consumer decision-making process. It looks like quite a bit of work considering the number of purchase decisions we make in the course of a week. So consumers have developed a shorthand for making purchases, which we have categorized into types of consumer buying decisions based on the level of involvement. The course readings explain the role of involvement in decision making, and refer to those readings to get a better understanding of routine, complex, and limited problem solving.
Consider the restaurant purchase you made in Topic 1. What was your decision-making behavior? Was it a routine, complex, or limited problem-solving situation? Identify which behavior and explain how the level of involvement played into your decision.
Check out your classmates' posts and see if you can explain how different people use different behaviors for essentially the same decision. Interact with at least one classmate. Use at least two references from 2016 to the present that are related to your decision-making.
TOPIC 3: Maslow's Hierarchy of Needs
Our friend Maslow and his hierarchy of needs is the model for studying the psychological factors that affect decision making. Review the model and take a shot at identifying at which stage you are currently located (fortunately, our stage changes over time). Essentially, your stage affects your consumer decision making.
Based on the stage you are in, what types of purchases have you been making that are consistent with this stage?
For example, have you switched to buying only organic food because you are mostly concerned with fulfilling your social needs? Or, are you still searching for the lowest-priced foods because you are still filling your basic need for food? Or, do you find yourself donating time or money to charities because you are trying to reach self-actualization?
Required: Share your thoughts with us and scroll through other postings and comment as appropriate to at least one classmate.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.