What type of upfront research was done on the product


Marketing  Assignment:

it is about southwest airlines that i was looking for a ticket to go from chicago to L.A.

for the second question, the question should be yes just explain why

1) What type of upfront research was done on the product/service prior to the actual purchase?

2) Will you purchase this product again? From the same retailer? Explain why or why not.

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