Marketing Principles
1. Describe how marketing functions within the larger organization (internally) and within its environments (externally) including the goals and expected outcomes of this department.
2. Explain how companies create customer-centered businesses and describe what impacts the consumer decision-making process.
3. Describe what tools are used to make effective marketing decisions.
Sources must be cited in APA format - at least 2 sources. Your response should be four double-spaced pages;