My product is coconut turnovers. It is a pastry with shredded coconut inside.
Need the questions below answered. No more than 150 words total. Include references please.
Market Overview - describe the competitive landscape
How are you segmenting the market?
What is the target market for your product? Why?
How are you promoting the product?
What sales channels are you using?
What is a marketing budget for your product and how are you spending this budget?
What are the metrics that you are using in order to define the success of a product?
How are your marketing strategies going to change during the lifespan of the product?