Solved: What role did patents play in irobots strategic plan, Marketing Management

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What role did patents play in irobots strategic plan

Discussion Questions

1. What are the unique challenges facing a new product development company?

2. What role did patents play in iRobot's strategic plan?

3. Evaluate iRobot's approach to the consumer market. Was it effective? Would you have done anything differently?

4. How will iRobot maintain its lead in the

consumer market

Attachment:- irobot_case_study1.rar

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Marketing Management: What role did patents play in irobots strategic plan

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