Discussion:
These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News. project. The project may draw on items from the online environment-newspapers, magazines, and websites-to provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an example, a recent article on the meaning and use of color in advertising provides a useful document that could be accompanied by some examples of advertising that demonstrate effective and/or ineffective use of color.
These items should be accompanied by a one-page report (use bullet points), explaining
• why and how the material is important and relevant to the course content; and
• what practical managerial implications the material has.