What other sales promotion tools could your firm use? What are the costs? What is the impact of using these methods on pricing? Will you need a sales force? Identify and justify the best type (internal or external) and structure (product, customer, geographic, etc.) for your firm's sales force. You may find that in e-marketing, a sales force is more of a customer service and customer relations management tool. True selling activities may be limited to selling and buying online media space and links.
In many circumstances, forming strategic partnerships and distribution deals have replaced traditional sales in the Internet space. What types of alliances and partnerships will you pursue? Will you work with other online firms, offline firms, or both?