Review case study "Radiance Reconstructive Surgery"
Complete the interactive module associated with this study. Then, conduct a strategic marketing analysis, similar to the one that Melissa would prepare, for Radiance.
• What marketing strategies should Radiance pursue in the next five years? Explain why the strategies you select would best fit the organization.
• Should Radiance engage in lifestyle, sponsorship, or event marketing? Explain your answer.
• Which venues would best match with Radiance's brand, should the organization choose to move forward with these types of marketing?
• What damage control techniques should Melissa employ? Or, would she be better off to just wait and let some time pass before responding? Defend your answer.
Your assignment should be one to two pages in length (excluding title and reference pages). Utilize your course textbook and at least one additional scholarly source. Your paper and all sources should be formatted according to APA style as outlined in the Ashford Writing Center.