Case Assignment: International Marketing Research at the Mayo Clinic
Read the above caseposted --and prepare your written analysis using the following statements and questions as guidelines:
Challenges and Issues: The Mayo Clinic has been very successful over a century of service in its operations. After reading this case, what do you think are the marketing challenges and problems and/other issues the Mayo Clinic faces in this case?Visit the company's website and obtain additional, independent sources of information on the Clinic, where necessary
(Maximum 2 pages)
Data and Information Analysis for Decision Making
• What kinds of data/information has the Mayo Clinic been collecting over the years on patients?
• Identify any limitations or deficiencies, if any, of the way Mayo has collected or managed its patient and other data/information
• Present a summary SWOT Analysis of Mayo Clinic
(Maximum 2 pages)
Recommendations
Present specific recommendations to Mayo Clinic. In your recommendations, suggest the following:
a) The kinds of data and information Mayo Clinic should collect in its international marketing research in order to upgrade its global patient information. Where would the Clinic find such data?
b) A marketing strategy with emphasis on any aspect of the marketing-mix the Clinic should focus on in the future.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-International-Marketing-Research-at-the-Mayo-Clinic-Fall.rar