Discussion:
share your ideas, observations, and experiences regarding marketing management.
Respond to the following:
• What is your opinion about the marketing profession?
• Do you perceive your enrollment in this course as a need or a want? Support your answer with reasons.
• What is your opinion about the general perception of needs and wants among consumers and marketers?
• Do you think marketers overlook the target market? Share one example of a company that does an excellent job of focusing in on their target market. Share one example of a company that does a poor job of focusing in on their target market.
• Do you think an exercise was carried out to identify the target market for this course? Why or why not?
• Do you think that you will be more marketable on completing this course? Support your answer with reasons.