Assignment
Imagine you are a member of a student organization and you have decided to do a fundraiser for a trip you will take later this year. You have decided to sell T-shirts and Sweatshirts at DCOBA to raise money. You have found a supplier that will sell you the T-shirts at $5.00 each and the Sweatshirts for $10.00 each. Your organization can add on a markup onto those costs when you sell the apparel to students, and keep the profit for your organization. (For full credit, please show your work!)
1. Suppose your organization wants to achieve a 45% return on sales on the T-shirts. What price should you charge the students for a T-shirt?
2. If you want to achieve the same 45% return on sales on Sweatshirts, what price should you charge for a Sweatshirt?
3. Suppose you want to avoid making change and decide to charge an even $10.00 for the T-shirts. What is your new return on sales percentage?
4. Suppose you decide to avoid making change on the Sweatshirts as well, and set your price at $15.00. What is your new return on sales percentage?
5. At the end of the first week, sales are high. Your organization is excited by the success and would like to start selling in the student center as well. You expect to sell at least twice as many shirts, so you'll be increasing your order from the supplier. The supplier might be willing to give you a discount, since the order will be large. Your goal is to get a 60% return on sales on the T-shirts and a 40% return on sales on the Sweatshirts. Your price for the T-shirts will still be $10.00 and $15.00 for the Sweatshirts. To achieve these goals, what cost will you need to request from the supplier?
Reflection
Use this assignment to reflect upon what you've read and learned over the course of this module, or this whole semester. Also use it as an opportunity to ask for clarification on any topics you didn't fully understand, or questions that came up while you were working. Think of it as the participation and discussion you might do in a face-to-face class. I'll clarify things and answer your questions just like I would in class or office hours. Full credit will be given to reflections that seem thought-out and well-considered.
1. First Impressions: List thoughts or ideas that came to mind as you did the work for the week.
2. Key Terms: List words and concepts you felt were important this week.
3. Questions: List any questions that came to mind while you completed the work this week. These questions can be about the content, a topic related to the content, or about assignments or the format of the class.
Write Up
For this project, you will do write-up throughout the semester.
You will find an article in a recent edition of Bloomberg Business week. It should be something that you find interesting. Then, you'll analyze the content and put together a short (approximately one page, no more than 2 pages) write-up in which you report your analysis.
Each write-up should include:
Basic information:
• The date of publication
• The title and author of the article
• Page numbers on which the article can be found
• A (brief) summary of the article
Analysis:
• How does this article relate to what we've discussed in class? Why would a marketing professional be interested in the article, and how would they apply it to the marketing decisions they make? Be sure to use course terms. Part of your grade will include how well and correctly you use course terms when discussing your article.
• Why do you think this article was published in this magazine? Consider how it connects to the broader business world. If your major is not marketing, it may be helpful to consider what value someone in your major would get from the article if they were to read it.
1. which of the following best defines order cycle time in the order fulfillment process?
a. It is the time gap between purchase of raw materials and manufacturing of the final product
b. It is the time delay between the packaging of an order and the consumption of the product/
c. It is the amount of time between the cancellation of an order and the approval of cancellation
d. It is the amount of time between order placement and the customer's receipt of the product
2. Consumers can buy products from a physical store, or they can buy products online. If the online sales start to steal or eat away at the sales that would have normally happened at the physical store, what is probably happening?
a. Retail mismanagement
b. Cannibalization
c. Supply chain management
d. Sales erosion
3. New brands with small market shares tend to spend higher on advertising and sales promotions than those with large market shares because:
a. A certain minimum level of exposure is needed to measurably affect purchase habits.
b. The value of market shares is directly proportionate to the amount of money spent on advertising.
c. Returns multiply beyond a certain level of spending
d. Spending more will inhibit the advertising response function
4. If products are produced only after demand occurs, what type of supply chain is being used?
a) Integrated supply chain
b) Supply chain orientation
c) Lean supply chain
d) Agile supply chain
5. Areas of a business where customers have contact with the company are known as•••••
a) Touchpoints
b) Interventions
c) Interactions
d) FLEs
6. Which of the following statements is true of networking?
a) It refers to determining a customer's specific needs and wants and the range of options the customer has for satisfying them.
b) Ts refers to a process in which a salesperson approaches potential buyers without any prior knowledge of the prospects' needs or financial status
c) It refers to using friends, business contacts, coworkers, acquaintances, and fellow members in professional and civic organizations to identify potential clients
d) It refers to a process that describes the homework that must be done by a salesperson before he or she contacts a prospect.
7. In the context of retailer product assortment, the term "width" refers to:
a) Number of different brands offered within each assortment
b) Number of house brands offered
c) Assortment of products offered
d) Number of different generic brands offered
8. Which supply chain management process works to create a unified system for customers voicing complaints, concerns, and comments?
a) Supplier relationship management process
b) Demand management process
c) Manufacturing flow management process
d) Customer service management process
9. Which of the following statements is true of informative promotion?
a) It seeks to convert an existing need into a want or to stimulate interest in a new product
b) It is used to keep the product and brand name in the public's mind
c) It is designed to stimulate a purchase or an action to purchase
d) It seeks to form relationships with customers and potential customers through technological ties
10. If a product increases in value as it is transferred through a channel, which type of utility is being created?
a) Exchange utility
b) Place utility
c) Form utility
d) Time utility.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.