Assignment
Chase Sapphire: Creating A Millennial Cult Brand
Read the attached case carefully and prepare a short case write-up answering the questions provided below without any introduction that take space in the paper and doesn't help with the answer Each question should be labeled and answered individually.
1. What is your assessment of the Chase Sapphire Reserve card? Is this a good product for JPMorgan Chase (JPMC)? For the Sapphire brand? Why or why not?
2. Why has Chase Sapphire been so successful in acquiring customers? Will this success continue over time? Why or why not? What changes would you make to their customer acquisition strategy going forward?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Download:- Case-Sapphire.rar