Assignemnt: Ford Fiesta
Decision Focus: It is June 2009, two months after the launch of the Fiesta Movement, and ten months before the car will be in dealerships. You are taking stock. What parts of the program will you keep? What will you change? Or will you stay the course?
Preparation Questions: one page for these two questions
1. Appraise Ford's marketing strategy for the Fiesta in the US against the challenges it seeks to overcome. What is Ford trying to accomplish with the campaign?
2. What is your advice to Chantal Lenard? Stay the course or market material changes?
Each group must also provide supporting financial and market analysis, if appropriate.
Here's some stuff we might be able to use for analysis. ( 2 pages )
1. Executive Summary
2. Company Description
3. Mission / Vision
4. Goals
5. Core Competency and Sustainable Competitive Advantage
6. SWOT
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-The-Ford-Fiesta.rar