Discusses the requirements of external audit/scanning. In this line, use any of the available tools, such as the PESTLE research tool, towards identifying the external forces influencing the company discussed in your assignment.
The aim of research is to generate information that we then use to produce assumptions towards supporting strategic decision making. Therefore, you need to discuss how PESTLE forces influence the business, the new product and potential customers.
Your analysis should answer questions such as: in which industry is your company operating? Are there any similar products in the market? Who are your competitors? What is their share in the market? Which is your target market? What external sources may influence our operations? No plagiarism please. 200 words or more