Assignemnt
Article: Will Tech Leave Detroit in the Dust? By Mike Colias and Tim Higgins | Oct 20, 2018.
TOPICS: Competitive Strategy, Marketing Strategy, Services Marketing
SUMMARY: As IPO proposals value Uber at an eye-popping $120 billion, auto makers are racing to gain ground in everything from car sharing to driverless technology. At stake: who will control the future of transportation.
QUESTIONS:
1. (Introductory) In your own words, summarize the central premise of this article.
2. (Advanced) What is the role of software in the auto industry?
3. (Advanced) In your estimation, which firms are best-positioned to be successful in the auto industry - software and tech firms or traditional auto companies? Explain.
4. (Advanced) What would it take for traditional auto makers to be successful in the future?
5. (Advanced) What are the career implications of the trends that are discussed in this article?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.