Identify and explain the significance of each of the following terms and concepts for company like Champs Footwear:
A) What is the relevance of quantitatively measuring the competitive strength of each business in a diversified company's business portfolio and determining which business units are strongest and weakest?
B) Briefly explain what is meant by each of the following terms to a business of your choosing:
a) relative market share
b) resource fit
c) a cash hog business
d) a cash cow business