Homework: Scholarly Activity
For this homework, you will define the research objectives and develop the research questions and hypotheses to set the stage for the Sun Coast Remediation research project.
You will utilize this template to complete the Unit II homework.
Research objectives: Refer to the Introduction and Statement of Problems sections provided in the Unit II Homework Template to make explicit statements as to the objectives of this study. For example, "One objective of this research study is to determine the direction (either positive or negative) and the strength of relationships between ABC Company's various consumer promotions and sales revenue. This objective is intended to determine which promotions may be more effective and strategically important." Research objectives should be discussed for each problem identified.
Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems. For example:
a. RQ1: What is the relationship between Promotion 1 and sales revenue?
b. Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable).
c. Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue.
d. RQ2: What is the relationship between Promotion 2 and sales revenue?
e. Ho2: There is no statistically significant correlation between Promotion 2 and sales revenue.
f. Ha2: There is a statistically significant correlation between Promotion 2 and sales revenue.
g. RQ3: Are there differences in return on investment (ROI) between the various promotions?
h. Ho3: There are no statistically significant differences in ROI between Promotion 1 and Promotion 2.
i. Ha3: There are statistically significant differences in ROI between Promotion 1 and Promotion 2.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.