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What is the product or service you will redefine as new

Discussion Post: Marketing Strategies

Company: Amazon.

1) Provide an overall summary of the company and the product/service offerings.

2) What is the product or service you will redefine or introduce as new?

3) Why is it a good time for the company to explore this opportunity now?

4) What are the short term and long-term goals?

5) Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response).

6) What are the risks/benefits of introducing this product/service?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What is the product or service you will redefine as new

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